You didn’t start a roofing company to be its bottleneck. The Syndicate is one membership that diagnoses what’s holding your company back, builds the fix with you, and holds you to it every week until it’s done.
These aren’t topics for a webinar. Each one has a piece of the Syndicate built to fix it, and someone on our side who has run it in a real roofing company.
You can’t take a day off without the phone ringing, and nobody grows into the next role.
Leadership Pulse with Corey Combs, plus the Leadership Reset: a vision map, an org chart, role scorecards and a 30/60/90 onboarding plan.
One rep closes, one doesn’t, and you can’t say why or train the difference.
Sales Med School and the Sales Pulse with Noah: the same nine-step appointment for every rep, with a script and an asset for each step.
You pay for the lead, then lose it to a slow callback or a follow-up nobody owns.
Marketing Pulse with Levi Armentrout: speed-to-lead under five minutes, a real follow-up cadence, and what each lead source actually costs.
Margin leaks job by job, and cash surprises you every month.
Accounting & Finance Pulse with Claudio Vilas: job costing, a 13-week cash forecast, a contractor chart of accounts and a break-even number.
Material gets missed, crews show up wrong, subs get paid twice.
The JobNimbus Build Kit and the Process Pulse with Jarrod Clauser: statuses, automations, a production approval gate and work orders by trade.
Training is you, repeating yourself, until they quit or you do.
The Collection Mastery Lab: every process documented, every training video in one place, and a training path assigned to each role.
Without trust built before the number, every bid is a race to the bottom.
Assets we build for you: your History & Heritage presentation, an Install Expectations video, and Test Cases of your real customers on camera.
You hire, train and lose them, and the culture is whatever happened that week.
Culture Pulse with Reggie Brock and the Vision Reset: the standards your team runs on, and hiring and firing against your values.
Great calls, good notes, and the same problems three months later.
Our standard: every call ends with one owner, one action, one due date and the evidence that closes it. A verbal “done” doesn’t count.
You don’t buy a course, then a coach, then a CRM consultant, then a video crew. It’s one program, run by one team, aimed at one company: yours.
What’s included grows with your tier. Grow starts with the Pulses, Sales Med School, the Build Kit and the Collection Mastery Lab. Compare all three tiers.
Join Grow for $1 and sit in on every Group Pulse for 7 days. The dollar goes to Boys & Girls Clubs of America.
The Friday after your last Pulse, a Sales Diagnostic Call with Noah: where the company really is and what to fix first.
We build the fix with you: your CRM, your sales process, your training library, your sales assets. Not a list of ideas.
Every week, every Pulse ends with a commitment and the evidence that closes it. Open loops come back until they’re done.
A company that runs on systems and people, not on you answering every question.
Then $1,500/mo for Grow, month to month, billed after your free week. Cancel before then and you’re never charged.
Every Pulse runs the same five stages: Progress, Understand the Vitals, Learn, Sharpen Together, Execute. You leave every call with one commitment and a date it’s due.
The nine-step appointment, close rates, objections, price and payment conversations, and resulting every appointment.
Vision, values and structure: who owns what, role scorecards, meeting rhythm, and leading people who aren't you.
Getting the company out of your head: documented, trainable workflows, CRM discipline, and a clean handoff from sale to install.
Demand you can measure: speed-to-lead, follow-up cadence, proof and content, and what each lead source really costs.
Job costing and margin, cash flow forecasting, a contractor chart of accounts, budgets and break-even.
The standards your team operates under, how you hire and fire against your values, and keeping good people.
The owner's engine: physical health, energy and mindset, run with the same accountability as the business.
Not ready for the full group? Any single Pulse runs as a four-week cohort for $250. Pick a Pulse Cohort
Most coaching fails in the gap between the meeting and the work. Ours is built to close it, and these rules aren’t negotiable.
Discussion isn’t a decision. A decision isn’t an assignment. An assignment isn’t completion. Silence is never progress.
One action, one owner, one due date, and the exact evidence that closes it.
“Work on it.” “Look into it.” None of those are accepted as an assignment, out loud, on the call.
A link, a note, a number, a file. A verbal “done” is not evidence.
Anything unresolved returns to the front of the next call, with its original date attached.
No invented numbers, attendance, results or completions. Internally or in front of your team.
Resets are four-week installs where your team builds its own documents with us. The sales assets we build and hand over finished.
A custom 15–18 slide deck built from your real story, with a word-for-word script, so homeowners believe you before price comes up.
A branded video of real trade footage plus a printed guide, so install day never surprises a homeowner.
Your real customers on camera answering the next homeowner’s objection, with a landing page and a QR sheet.
Resets are included in Align (two a year) and Defy (four a year), and the done-for-you assets unlock by tier. See all six Resets · Compare tiers.
In 2022 we put the first roof on for All-Side Roofing & Restoration. Two years later it was a multiple seven-figure roofing business, and in 2024 I sold it. It still operates and it’s still growing, without me in the day to day.
That happened because of processes, accountability, workflows and an operating structure that let other people know what had to happen next. The Syndicate is that structure, built into your company with you.
Noah Williams, founder
BCS Roofing’s training room. The Home Doctor Sales TECHNIQUE, taught one step at a time. A Sales Reset retreat, heads down in the workbook. Group Pulses run online every week. Two-day Reset retreats and Defy’s onsite days put us in the room with your people.
Also leading Pulses: Jarrod Clauser (Process) · Levi Armentrout (Marketing) · Matt Fleming (Fitness)
Your free week starts you in Grow. If your diagnosis says you belong at Align or Defy, we’ll tell you.
$1,500/mo
$1,000/mo on a 12-month commitment
Group Pulse coaching, one private Personal Pulse a month, and Sales Med School in full.
Capped at 50 companies
What’s in Grow$3,500/mo
$3,000/mo on a 12-month commitment
Four private sessions a month, two Resets a year, and your History & Heritage presentation built.
Capped at 10 companies
What’s in Align$6,000/mo
$5,000/mo on a 12-month commitment
Eight private sessions a month, four Resets a year, and two onsite visits with content capture.
Only 2 spots
What’s in DefyEvery course below is included in the Syndicate. Each can also be bought on its own.
Six manuals that build your JobNimbus account from empty to working, then teach each department how to run inside it.
See the course →
The full sales and sales leadership program: the medical model and the nine-step Home Doctor appointment, step by step.
See the course →
Build your company’s training collection in Whale: every process documented, every video in one place, and training assigned by role.
See the course →One discipline, one coached call a week, for four weeks.
Guide · $0–$1.5MYou sell, you run production, and the process lives in your head.
Guide · $1.5M–$3MYou have a team, but everything still routes through you.
Free, paid and separate: the Roofer Advancement Community is free; the Syndicate is this membership; Roofory appointments are purchased separately.
7 days inside every Group Pulse, then a Sales Diagnostic Call with Noah. $1 to enter, and it goes to Boys & Girls Clubs of America.
Rather talk first? Book a fit call
