The Syndicate · Defy

Onsite and operating: we come to you.

For companies ready to move fast on several fronts at once. Eight private sessions a month, four Resets a year with two able to run together, and two onsite visits where we train your team and capture content.

Everyone starts with a $1 free week. If your diagnosis says you belong in Defy, we set it up on your Friday call with Noah.

Ready for Defy now? Book a call about Defy

Scroll down: who it fits and everything included
Onsite and operating

$6,000/mo

Month to month

  • 12-month commitment$5,000/mo
  • Annual, paid upfront$55,000

Only 2 spots

Committed and annual rates involve a term, so they’re set up on a call.

Who this is for

Defy fits when…

  • You’re growing quickly and need more than one part of the company rebuilt at once
  • You want your team trained in person, in your building
  • You want marketing content captured while we’re there

And who it isn’t for

Defy is limited to 2 companies. Approved travel and related expenses are paid by the client.

What you get

Included at Defy

  • Everything in Align
  • Collection Mastery Lab, done for you: we build your training collection for you
  • Eight private Personal Pulse sessions per month
  • Four Resets per 12-month engagement; up to two may run at once when it’s operationally right and approved
  • Two onsite visits a year: a two-day Kickstart and a two-day midyear visit, four onsite days in total
  • Onsite operating and training support, with real emphasis on capturing marketing content
  • Six Test Cases at milestones 4, 8, 12, 16, 20 and 24
  • Two Install Expectations edits or build-outs, after milestones 4 and 8
What you don’t

Not included, stated plainly

  • A fifth Reset
  • A fifth onsite day
  • Quarterly live checkups after the Kickstart
  • Unlimited Resets
  • Roofory dealership, ad spend, guaranteed appointments or free appointments

Every boundary here is one you won’t have to argue about later. That’s the point of publishing them.

The guarantee, stated properly

A potential revenue growth guarantee of up to $2,000,000.

Measured over a verified trailing-twelve-month baseline: growth above where the business already is. It is not automatic with membership. It applies only when your signed agreement expressly includes it and every condition is verified.

  • Your trailing-twelve-month baseline is established and verified
  • The guarantee start date is verified
  • You are on the qualifying engagement
  • Required attendance and participation are met
  • Required implementation, Test Case and Collection Mastery requirements are met
  • The evidence supports current eligibility
In the room

Defy: we come to your building.

Two onsite visits a year, four days in total. We train your team where they work and capture the content your marketing runs on. Resets can also run as two-day retreats at no extra cost; you cover travel and lodging.

Noah training a room of BCS Roofing staff at their desks
Training the BCS Roofing team in their own training room.
Noah teaching a roofing sales team around a conference table
Teaching a roofing team’s sales room, screen up, notebooks out.
Noah standing beside a seated rep reviewing his worksheet
One-on-one with a rep, working through his worksheet.

Start with a week. Then find out if Defy is the right rung.

Join Grow for $1. Every Group Pulse for a week, then a Sales Diagnostic Call with Noah.

Rather talk first? Book a fit call