Replace random marketing with a measurable system your own team runs.
Included in Align (2 Resets a year) and Defy (4 a year). Start with a $1 free week.
Need to focus on just this one area? $5,000 on its own, with an onboarding call right after you buy: get the Marketing Reset
Marketing by mood: random posts, unknown lead costs, leads that go cold.
Marketing run like a department, on a scoreboard, with source economics, clear roles, SOPs and a 30-day plan.
Each Shift is five weekday modules. You finish each week by uploading your work, which unlocks that week’s Shift Call.
Your marketing vitals, symptom vs. root cause, a positioning script and a 30-day prescription.
A Proof Vault, content pillars, a hook bank, a case study and a two-week content calendar.
Channel focus (Google Business Profile, Local Services Ads, social, site), your funnel map, leak fixes, DM scripts and follow-up.
A scoreboard, source economics, roles and RACI, an SOP starter pack and a 30-day execution plan.
Plus the complete Days 1–20 workbook, a workbook for each Shift, and a presentation for every training day.
A scoreboard with targets, source economics with decision rules, a RACI, SOPs and a 30-day execution plan.
No graduation without the required proof.
Every training day follows the same rhythm, and every week ends on a Shift Call where a coach reviews your evidence. The call is not a lecture.
Recap yesterday and its proof, set today’s focus.
Today’s one idea and why it matters.
The thinking and the tool.
Do the activity in your workbook, on your company.
Commit to the proof and bridge to tomorrow.
Chosen by your diagnosis and run one after another, with four private sessions a month.
See Align →DefyUp to two at once when it makes sense, plus onsite visits and eight private sessions a month.
See Defy →On its ownFor a company that needs to focus on one area right now. Your onboarding call is booked right after you buy.
Get the Marketing Reset →Rather do it together? The Marketing Reset can also run as a two-day retreat at no extra cost: you cover travel and lodging, and our team sends you three options to choose from. Ask about the retreat format · See what a retreat looks like
Personal vision, identity and purpose: the foundation every other Reset is built on.
FoundationVision mapping and team building: a company vision bigger than the owner, and the team to run it.
FoundationYour whole customer experience, documented from first call to collected invoice.
FoundationCapital thinking, not bookkeeping: clean books, job costing, cash control and a budget.
GrowthThe nine-step Home Doctor appointment, installed in your reps and proven in a recorded role play.
Four weeks: twenty training days of about fifty minutes each, plus a weekly Shift Call. Every day ends with one piece of work uploaded as proof.
No. A Reset is an install, not passive content. You build your own documents in a workbook, upload proof every day, and a coach reviews the evidence on a weekly Shift Call. Nothing moves forward without the proof.
The owner and whoever runs marketing. Prerequisite: Paired with the Vision Reset. Everyone starts with the Vision Reset, and cash-critical Finance issues are protected first.
It’s included in Align (two Resets a year, one after another) and Defy (four a year, up to two at once). If your company needs to focus on one area right now, you can buy a single Reset for $5,000, and an onboarding call is booked right after purchase.
Leads, booked appointments and sales typically ramp over 60–90 days. Running it takes about four to five hours a week.
Every Group Pulse for a week, then a Sales Diagnostic Call with Noah to decide what to fix first.
$1 to join, donated to Boys & Girls Clubs of America. Every Group Pulse for a week, then you decide.
Or this Reset on its own: $5,000, with an onboarding call
